About Newmexicodelivers Com
Newmexicodelivers Com: Gov. Michelle Lujan Grisham is running for reelection this November, and in the first series of television commercials she has released for her campaign, she is letting the Republicans who are running against her do the mudslinging.
The incumbent Democrat, who is running unopposed in the primary election, is choosing to highlight the successes of her administration while also working to improve her public image rather than going on the offensive while two of the leading Republican candidates for governor square off in a fight before the primary election in June.
Each of the 15-second advertisements features Lujan Grisham, who is shown in cosy lighting and with gentle music playing in the background.
“Dropping them now is early in the season, but she has the deep war chest to allow her to begin outreach to voters,” Gabriel Sanchez, a professor of political science at the University of New Mexico, stated in an email. “She has the deep war chest to allow her to begin outreach to voters.” This will be a good contrast to the nasty attack commercials that voters are seeing a lot of right now from the Republican opponents.
In addition to highlighting bills that she has signed during her first term, such as a tax rebate and a tax exemption on Social Security benefits for the majority of seniors, Lujan Grisham directs viewers to a website called newmexicodelivers.com, where they can gather more information with a political undertone. The newmexicodelivers com also highlights bills that she has signed during her first term, such as a tax rebate and a tax exemption on Social Security benefits for most seniors.
On the homepage, the statement “Governor Michelle Lujan Grisham is delivering for New Mexico” is shown in a prominent font size.
Kendall Witmer, who works as a spokeswoman for the governor’s campaign, explained that the advertisements and website are part of an effort to provide the people of New Mexico with more information about legislation that will be to their benefit while also giving the governor the opportunity to remind them that she is the one who made it happen.
With so much attention being paid to the coronavirus pandemic, the governor often says that “We don’t always remember or sort of understand, conceptualise how many things have been accomplished by this administration, by the [majority Democratic] Legislature over the last three years,” Witmer said. “We don’t always remember or sort of understand, conceptualise how many things have been accomplished by this administration, by the [majority Democratic] Legislature.”
She stated that the advertisements serve to “remind people that there are some amazing things that have happened to New Mexico that benefit both people’s wallets and their everyday lives.” “And two, it’s really important to the governor that New Mexicans actually benefit from them and have a simple method to locate information.” “And two, it’s super important to the governor that New Mexicans actually profit from them.”
According to Witmer, the newmexicodelivers com has attracted more than 5,000 unique visitors in the week since it was first made available online. At the bottom of each page on the website is information about how individuals can contribute to the campaign, and there is also a window in which individuals can sign up to receive email updates.
The typical amount of time that users spend on a website is seven minutes, according to her findings. “It is quite encouraging to see that people are devoting a significant amount of their time to reading; this tells me that they are gaining something from it and that the knowledge is being retained. That is one of the primary objectives of this.
She explained that it can be difficult to find information on the internet, so the newmexicodelivers com provides residents of New Mexico with a centralised area from which they can obtain information on different government programmes from which they can benefit.
Witmer was quoted as saying that “the governor is aware that rising prices are having an effect on individuals and… so many of these initiatives, especially with regard to child care and pre-K, may help families overcome that burden and actually thrive and make investments in their future.” “That’s something that we’re really looking for with these advertisements,” the marketing director said.
Lujan Grisham does not have anything to boast about, according to Steve Pearce, who is the chairman of the Republican Party of New Mexico.
In a statement, he said, “Gov. Lujan Grisham has done essentially nothing during her tenure to enhance the lives of New Mexicans, and she is once again misrepresenting the people in these TV advertising.”
Pearce stated that Lujan Grisham is an ineffective leader who is untrustworthy and does not merit a second term in office.
“With her progressive policies, what she has done is destroy our economy, lost thousands of jobs, taxed New Mexicans to death, weakened security at our borders, kept our education system the worst in the nation, and tried to eliminate our vital oil and gas industry,” he said before lodging other charges, including that she paid “hush money” to silence a former campaign staffer who accused her of sexual harassment. He also alleged that she kept our education system the worst in the nation and kept our education system the worst in the
A similar sentiment was expressed by a spokeswoman for the Republican Governors Association in response to the advertisements.
“Between scandals, Michelle Lujan Grisham refused to address the state’s violent crime crisis and supported President Biden’s policies that continue to cause gas and food costs to skyrocket,” a spokesman for the RGA wrote in an email. “She also supported President Biden’s policies that continue to cause the cost of gasoline and food to skyrocket.” The voters’ memories of Governor Lujan Grisham’s dismal record are not going to be changed no matter how much she smiles, how well she’s lit, or how relaxing the music is.
The reelection campaign for the governor, which disclosed an expenditure of $111,605 on the production of advertisements in its most recent campaign finance report, has released two sets of advertisements: the first pair debuted one week ago, and the second set debuted this week. Within the next two weeks, there will be an additional release of four advertisements scheduled.
Witmer explained that the first 15-second advertisement will run immediately after a programme transitions to a commercial break, and then the second advertisement will air at the end of the commercial break. He referred to these advertisements as “bookends.”
She stated that “this is another way to sort of reach folks who do channel flip… and who might see it at the end of a programme and then switch and see it at the conclusion, so it’s a creative way to reach more people,” and that “this is another creative method to reach more people.” At the end of the day, “we want to reach as many people as possible to make sure that they are getting or understanding about Social Security tax savings or economic relief” or other programmes that have been implemented during the governor’s term in office.
Professor Sanchez of political science determined that the advertisements run by the governor were successful.
“The governor is taking advantage of the strength of incumbency across numerous of these ads by presenting to voters the things she has done for New Mexicans in her first term,” he said. “The governor is using these ads to frame to voters the things she has done for New Mexicans in her first term.” “These will be effective because they are indirect and do not feel like campaign messages. Additionally, they will remind voters of resources that are accessible to them.”
“The special attention that the governor is placing on seniors is smart,” he went on to say, “since seniors have the highest voter turnout rate of all age groups in the state.”